Logistics in the Firm: Factors Affecting the Cost and Importance of Logistics This section deals with specific factors relating to the cost and importance of logistics.
Handling Demand Marketing that works drives increased sales -- and when it does, both production and logistics systems get stressed. This option could create more demand in the Asian markets.
The individual logistics systems obviously play a role in the success of the overall supply chain. Nodes versus Links A third approach to analyzing logistics systems in an organization is in terms of nodes and links.
Product: Another decision frequently made in the marketing area concerns products, particularly their physical attributes. Answer: A classic interface between logistics and manufacturing relates to the length of the production run. What are the options for Red Fish-Blue Fish as far as global intermediaries are concerned?
In some instances, physical distribution and order fulfillment might be the key variables in selling a product; that is, the ability to provide the product at the right time to the right place in the right quantities might be the critical element in making a sale.
Logistics Channels A final approach to logistics system analysis is the study of the logistics channel, or the network of intermediaries engaged in transfer, storage, handling, communication and other functions that contribute to the efficient flow of goods.