Most helpful essay resource ever! O'Guinn, Thomas C. This paper begins the process of providing empirical support for a framework which addresses this issue, the Theory of Intercultural Accommodation.
Who wrote this essay? The more recent studies tend to examine the unique nature and situation of ethnic groups to form hypotheses a priori about why ethnicity may impact consumption behavior. By way of highlighting areas of cross cultural differences in advertising a few examples shall be examined.
By way of conclusion, we can see that the principles of advertising run through to cross cultural advertising too. These internal reliability results are similar to those reported by Boush, Friestad, and Rosewhich indicate that the measure still contains an unacceptable level of error. Then you need to understand how to adapt your approach and marketing materials appropriately.
Measures of Attitude toward Advertising and Strength of Ethnic Identification, as well as demographic questions, intervened.
At this point, subjects were asked to return the ad to the researcher so that it could not be referred to for the remaining measures. Kibin does not guarantee the accuracy, timeliness, or completeness of the essays in the library; essay content should not be construed as advice.
For example, in marketing communications, the domain of accommodation behaviors would include such things as using spokespersons of similar ethnic background in advertisements, hiring ethnic salespeople, or using language, music, art, national flags or other cultural symbols as part of the brand or promotion.